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Proud, independent suppliers of specialist eyewear for sport and lifestyle.

I didn't intend to start an online business. In my 30 years as an optometrist I've looked for the best solutions to the common problems of glare, fatigue and eye protection. Since our first review in Cycle magazine in 2015 our offering has grown whilst maintaining focus on solving specific needs. Witness the latest incarnation of this approach in HDlife and HDsport which we developed as complete solutions for sports and lifestyle. We select, wear, develop, manufacture and guarantee what we do.

Our Promise:
Change your mind within 60 days and I'll exchange or refund.
Shipping - Next day from stock, 5 days for prescription orders, we'll do our best if you need things quicker.
Always happy to talk - Phone or email - 07500 662783 -

Please click on the links below and discover our collections.

Complete the box below and take the short questionnaire, let us help you choose.

07500 662783,



'3 years ago I bought the LX012 glasses with a varifocal clip, they’ve been great!' - MR

'Just a quick note to say how pleased I am with my glasses. They are better than I expected and I cant wait to try them out on my bike.' - SG

'I ordered some sports cycling glasses from you in October 2015 which I have been delighted with (012 model). They are comfortable and my world is so much clearer - I never cycle without them!' - AI

'I just want to let you know that we did our first day of skiing today and I used the good viz goggles - they were amazing... I can't begin to tell you what a difference to my skiing life being able to see properly makes. I was really sick of wearing contact lenses. They looked good and were really comfortable. I haven't tried the low viz ones yet but I am really happy with my purchase. Really nice that you included the lens cleaner and a great goggle box too...' - S

'I contacted Simon at as soon as his website was up and running as I had seen a review in "Cycle" magazine and was desperate for a pair of these prescription sports glasses. I run and cycle but the latter is definitely the most dangerous with "less than perfect (!) vision". He responded immediately and couldn't have been more helpful in answering my questions and offering solutions. All I had to do was scan and email my prescription and within a very short time (I can't say how long as they were delivered whilst I was away) they had arrived. The prescription insert is easy to fit into the sunglasses and I rode in them yesterday. Brilliant! The world is now a safer place .... I would recommend these to anyone who plays sport and needs glasses.' - J

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